CNBC SENTIMENT

I am not sure that CNBC popularity really means anything for the future, but I find interesting the exodus of CNBC watchers and how unpopular the channel nowadays. The typical American investor seems is not interested at stock market news.

This chart shows CNBC rating in August 2014 (Zerohedge):

The CNBC’s watching rate is at the lowest level since 1993! I guess it might mean the vast majority of American investors turn to internet to get information and they are not holding any stocks recently. If they are out of the market, they don’t really watch the CNBC either.

If you look at the chart above the highest points were always at the euphoric periods of stock markets, like in 1999 at .com bubble or right before the 2008 mortgage crisis. When the market is not popular between the housewives they usually ignore the CNBC. The average investor only watch the CNBC if he owns any stock, in other case he is not interested at CNBC.

This data could mean one thing, namely much retail buying power is still out of the market and when they get to start buying the CNBC rate will be increased at the same time.

The BFM Assets Team.